Why Email Marketing Still Matters
Email remains the highest ROI marketing channelโreturning $42 for every $1 spent.
5 Strategies for Higher Open Rates
1. Master Your Subject Lines
- Under 50 characters
- Personalized when possible
- Creating curiosity or urgency
2. Segment Your Lists
Stop sending the same email to everyone.
3. Optimize Send Times
Tuesday and Thursday mornings typically perform best.
4. Clean Your List Regularly
Remove inactive subscribers every 3-6 months.
5. Use the Right Tools
Compare Mailchimp vs ConvertKit to find your perfect fit.